Introduction

Adding a calendar event to HubSpot emails ensures that your recipients can easily save important events like webinars, meetings, or product launches directly to their calendars. This simple yet effective feature helps improve engagement and ensures that your audience doesn’t miss key dates. In this guide, we’ll show you how to add a calendar invite to your HubSpot email.

Why Adding a Calendar Event to HubSpot Emails Is Important

• Easy Scheduling for Recipients: Allows recipients to quickly add events to their calendars with a single click.

• Improves Attendance: Adding calendar invites to emails helps ensure that recipients are reminded about events and meetings, increasing attendance rates.

• Professional Communication: Including calendar invites in emails makes it easier for recipients to save and manage event information, providing a seamless user experience.

• Reduces Confusion: Clear and easy-to-save calendar invites reduce the risk of event timing or location misunderstandings.

How to Add Calendar to HubSpot Email

Step-by-Step Guide

1. Create an Event in Google Calendar: Go to Google Calendar and click on Create > Event to start creating your event.

2. Set Date and Time: Define the Date and Time for your event.

3. Name Your Event: Provide a name or title for your event, such as "Webinar on Marketing Trends" and hit Save.

4. Open Your Event: Click on your event in Google Calendar to open its details.

5. Publish the Event: Click on the three dots in the upper right corner and select Publish event from the dropdown menu.

6. Copy Event Link: In the dialog box that appears, copy the Event Link provided.

7. Go to HubSpot: Open your HubSpot account and navigate to the email where you want to add the calendar invite.

8. Insert Link in Email: Type the text "Calendar event" or any other relevant phrase in the email body, highlight the text, and click the Insert Link button.

9. Add the Google Calendar Link: Paste the copied Google Calendar event link into the hyperlink field.

10. Review and Send: After adding the calendar invite, preview the email to ensure it appears correctly, then send it to your recipients.

Best Practices for Adding Calendar Invites

• Make the Event Details Clear: Ensure the event name, date, and time are clearly mentioned in the email to avoid confusion.

• Use a Descriptive Link Text: Rather than simply adding "Calendar event," use descriptive link text like "Add to your calendar" to guide recipients.

• Test the Link: Before sending, make sure the calendar link works correctly by testing it on multiple devices and email clients.

• Send Reminders: Include a calendar invite but also consider sending reminder emails closer to the event date to ensure maximum attendance.

Summary

Adding a calendar event to your HubSpot emails helps improve event attendance and makes it easier for recipients to add events to their calendars. By following the simple steps outlined above, you can easily embed a calendar invite into your email, ensuring recipients are prepared for your upcoming events.

Superjoin: Data Connector for Google Sheets

While adding calendar invites in emails helps with scheduling, managing your contact and event data is essential for efficient workflows. Superjoin is a powerful data connector for Google Sheets that lets you sync your HubSpot data effortlessly. With its 2-way sync feature, you can import contact and event data into Google Sheets, make updates, and export it back to HubSpot. This makes managing large datasets easier and ensures that your CRM is always up to date. Try Superjoin today!