Introduction

The HubSpot tracking code is essential for monitoring visitor behavior, tracking leads, and gaining insights from your website. Once installed, the code allows HubSpot to gather analytics, helping you better understand your audience and optimize your website for conversions. In this guide, we’ll explain how to add the HubSpot tracking code to your website.

Why Adding the HubSpot Tracking Code to Your Website Is Important

• Track Visitor Behavior: Understand how visitors interact with your website, which pages they visit, and how long they stay.

• Generate Detailed Reports: Use the data collected by the tracking code to create reports that show user engagement and conversion paths.

• Improve Lead Tracking: Sync visitor data with your HubSpot CRM to track lead activity and engagement.

• Optimize Marketing Campaigns: Gain insights that help improve marketing strategies and optimize campaigns for better results.

How to Add HubSpot Tracking Code to Your Website

Step-by-Step Guide

1. Navigate to Settings: In your HubSpot dashboard, click on the Settings icon (gear icon) located in the top navigation bar.

2. Access the Tracking Code:

   • For accounts with Marketing Starter or free tools, select Tracking Code from the left sidebar.

   • For other subscriptions, navigate to Tracking & Analytics > Tracking Code.

3. Copy the Tracking Code: In the Embed code section, click Copy to copy the tracking code to your clipboard. Alternatively, you can email the code to your web developer by clicking Email to my web developer.

4. Log in to Your CMS: Access your content management system (CMS) such as Webflow, WordPress, or other platforms.

5. Install the Code: Paste the tracking code just before the closing </body> tag in the HTML code for each page of your website. This ensures the code runs on every page to track visitors effectively.

6. Verify Installation: After adding the tracking code, ensure it is properly installed by using HubSpot’s verification tool in the Tracking Code section.

Best Practices for Adding Tracking Code

• Install on Every Page: Ensure the HubSpot tracking code is added to every page of your website to track all visitor activity.

• Work with Your Developer: If you’re unfamiliar with website code, collaborate with a developer to ensure the tracking code is correctly implemented.

• Use Verification Tools: After installation, verify the tracking code using HubSpot’s built-in tools to ensure it’s functioning properly.

• Update the Code if Needed: If you make significant changes to your website’s structure or CMS, revisit the tracking code to ensure it remains properly installed.

Summary

Adding the HubSpot tracking code to your website is a crucial step for monitoring visitor behavior, generating valuable insights, and improving your marketing strategies. With just a few simple steps, you can install the code on your website and start gathering actionable data to optimize your site’s performance. Try Superjoin today!

Superjoin: Data Connector for Google Sheets

While adding the HubSpot tracking code focuses on capturing website data, Superjoin helps manage your HubSpot CRM data. Superjoin is a powerful data connector for Google Sheets that enables you to sync HubSpot data with Google Sheets. With its 2-way sync, you can import data, make bulk updates, and export it back to HubSpot, streamlining your data management process.