Introduction

Embedding HubSpot forms into your WordPress website is an excellent way to capture leads, manage contact information, and streamline data collection. By embedding forms directly on your WordPress pages or posts, you can seamlessly integrate HubSpot’s powerful CRM features with your website. This guide will show you how to embed a HubSpot form in WordPress.

Why Embedding HubSpot Forms in WordPress Is Important

• Seamless Lead Capture: Embedding forms in WordPress allows visitors to submit contact information directly, making it easier to gather leads.

• Better User Experience: Visitors can interact with your forms without leaving the page, improving user engagement and increasing form submissions.

• Direct Data Sync with HubSpot: Submissions are automatically logged into your HubSpot CRM, ensuring seamless lead tracking and follow-up.

• Improves Conversion Rates: Embedding forms in high-traffic pages can boost your conversion rates as it makes it easy for users to sign up, subscribe, or request information.

How to Embed HubSpot Form in WordPress

Step-by-Step Guide

1. Go to Marketing > Forms: In HubSpot, navigate to Marketing and select Forms from the left pane.

2. Copy the Shortcode: Use the Share button on your form and copy the form's shortcode, which will be used for embedding.

3. Edit WordPress Page/Post: Log in to your WordPress account and edit the page or post where you want to embed the HubSpot form.

4. Create HTML Block: In the WordPress editor, click on the + icon to create a new block. Select HTML as the block type.

5. Paste the Shortcode: Paste the shortcode you copied from HubSpot into the HTML block.

6. Update and Publish: Once you've added the form, click Update to publish your page or post with the embedded form.

Best Practices for Embedding Forms

• Choose High-Conversion Pages: Embed forms on high-traffic pages like landing pages, blog posts, or product pages to maximize form submissions.

• Test the Form: After embedding, test the form on different devices and browsers to ensure it works correctly and looks good.

• Keep Forms Simple: Only ask for essential information to encourage more users to fill out the form. Overly complicated forms may reduce conversion rates.

• Monitor Performance: Regularly check the form’s performance in HubSpot to ensure it’s capturing leads effectively and driving engagement.

Summary

Embedding HubSpot forms in WordPress is a simple but powerful way to capture leads and sync contact data directly with your HubSpot CRM. By following these steps, you can quickly embed forms on your WordPress pages, enhancing lead generation and making your website more interactive and user-friendly.

Superjoin: Data Connector for Google Sheets

While embedding forms into WordPress captures valuable lead data, managing and organizing that data is key to maintaining an efficient workflow. Superjoin is a powerful data connector for Google Sheets that allows you to sync your HubSpot data with Google Sheets easily. With its 2-way sync feature, you can import form submissions, make updates, and push that data back to HubSpot. Superjoin simplifies data management and reporting, helping you get the most out of your HubSpot CRM. Try Superjoin today!