Introduction

The HubSpot tracking code is a snippet of JavaScript that you can add to your website to track visitor activity and collect data within your HubSpot account. This tracking code is essential for capturing valuable insights and analytics on how users interact with your site. This guide will walk you through the steps to find your HubSpot tracking code.

Why Finding Your HubSpot Tracking Code Is Important

• Captures Website Data: Allows you to track visitor behavior on your website, such as page views, form submissions, and more.

• Enables Analytics: Provides valuable data that can be used for reporting, analyzing website performance, and improving marketing strategies.

• Connects Website Activity with CRM: The tracking code syncs visitor data with your HubSpot CRM, giving you a clearer picture of your leads’ actions.

• Helps Optimize Conversion: With detailed insights into user behavior, you can optimize your website to improve conversions and user experience.

How to Find HubSpot Tracking Code

Step-by-Step Guide

1. Click on the Gear Icon: In the top-right corner of your HubSpot account, click on the Gear icon to access settings.

2. Navigate to Tracking Code: In the left-hand pane of the settings menu, scroll down and select the Tracking Code option.

3. Locate the Embed Code: The tracking code will appear on the screen. You can copy the code to your clipboard or directly email it to your developer for implementation.

4. Install on Your Website: Paste the HubSpot tracking code into the header or footer section of your website to begin tracking.

Best Practices for Using HubSpot Tracking Code

• Place the Code in the Header or Footer: Ensure that the tracking code is placed in the header or footer of every page on your website to capture data across the entire site.

• Verify Installation: After installing the code, use HubSpot’s verification tools to ensure the tracking code is working correctly.

• Track Key Metrics: Use the tracking code to monitor key metrics such as form submissions, page views, and click-through rates.

• Integrate with Other Tools: Consider integrating the tracking code with other tools like Google Analytics for a comprehensive view of your website performance.

Summary

Finding and installing your HubSpot tracking code is a straightforward process that enables you to capture valuable data on your website visitors. By following the steps in this guide, you can locate and implement your tracking code, allowing you to optimize your website and improve your marketing strategies through better analytics and insights.

Superjoin: Data Connector for Google Sheets

While tracking code management doesn’t directly involve data syncing, having organized and up-to-date contact and CRM data is critical for effective marketing and reporting. Superjoin is a powerful data connector for Google Sheets that lets you sync your HubSpot data effortlessly. With its 2-way sync feature, you can import data into Google Sheets, update it, and push it back to HubSpot. Superjoin is perfect for managing your data and creating automated reports. Try Superjoin today!