As businesses strive to streamline their sales and marketing processes, the integration between customer relationship management (CRM) platforms and Google Sheets has become increasingly important.

HubSpot, offers native integration with Google Sheets. However, Superjoin presents a compelling alternative that addresses several limitations of native integration. In this blog post, we will explore the key differences between HubSpot's native Google Sheets integration and Superjoin, highlighting the advantages that Superjoin brings to the table.

Key Differences between Hubspot Native Google Sheets Integration and Superjoin Hubspot Google Sheets Integration

1. 2-Way Sync Capability

   HubSpot Native Integration only offers a one-way sync, allowing users to pull data from HubSpot into Google Sheets but lacks the functionality to push updates or new data from Google Sheets back to HubSpot.

   Superjoin enables both data pull from HubSpot and data push from Google Sheets to HubSpot, allowing teams to make updates or create records in Sheets and push these changes back into HubSpot. This ensures that HubSpot and Google Sheets are always aligned and up to date.

   
   

2. Speed and Performance

   One of the primary pain points of HubSpot's native integration is its slow performance. Renaming, removing, or replacing columns in Google Sheets can disrupt the mapping within the integration, leading to data inconsistencies and confusion.

   Superjoin excels in this aspect, providing a super-fast integration experience, and ensuring efficient data synchronization between HubSpot and Google Sheets.

   
   

3. Data Management

   HubSpot's native integration lacks support for previous submissions, resulting in all past submissions being imported into a single row. This limitation makes data analysis and sorting a cumbersome manual task.

   Superjoin offers the ability to import both new and past submissions into separate rows, allowing for easy analysis and organization of data.
   
   

4. Availability and Cost

   HubSpot's native integration is only available on certain paid plans where workflows are enabled, limiting access for users on free or lower-tier plans.

   Superjoin, on the other hand, is accessible to all HubSpot users, irrespective of their plan level, including free plan users, making it more accessible to everyone.
   
   

5. Data Formatting and Export

   HubSpot's native integration has limited options for exporting data in multiple formats, especially when it comes to date outputs.

   Superjoin provides users with the flexibility to export data in various formats, including human-readable date formats, allowing for better customization and presentation of data.
   
   

6. Expanded Data Export

   The native integration does not support the export of "Deals" data, which is a critical aspect of CRM management.

   Superjoin offers the capability to export the "Deals" section, providing users with a comprehensive view of their sales pipeline and enabling more robust reporting and analysis.
   
   

7. Custom Fields and Data Trustworthiness

   The native integration's export of custom fields can be messy and unreliable, leading to potential data discrepancies.

   Superjoin ensures accurate and reliable export of custom fields, preserving the integrity of the data and enhancing trustworthiness.
   
   

8. Ease of Use and Time Efficiency

   The native integration can be challenging to use and time-consuming, particularly when troubleshooting mapping issues or handling data inconsistencies.

   Superjoin provides a user-friendly interface and a streamlined setup process, saving time and effort while ensuring a smooth integration experience.
   
   

Conclusion

While HubSpot's native Google Sheets integration offers some basic functionality, Superjoin emerges as a superior alternative, addressing several limitations and providing enhanced features and flexibility. With its lightning-fast performance, easy-to-use interface, clean exports, and support for all HubSpot users, including those on the free plan, Superjoin empowers businesses to leverage the power of Google Sheets for comprehensive CRM data management and analysis.

Try out Superjoin today on your own or book a demo to automate your data analysis and reporting workflows.