Effortlessly connect your Google Analytics with HubSpot to unlock powerful insights and supercharge your marketing strategy. Let Superjoin simplify the integration, so you can focus on driving growth.

Why Connect Google Analytics to HubSpot?

Are you struggling to track how website visitors interact with your marketing campaigns?

Integrating Google Analytics with HubSpot is a game-changer for marketers looking to get a more holistic view of customer interactions. By connecting the two platforms, you can:

• Track website traffic and analyze user behavior to make data-driven marketing decisions.

• Monitor the full customer journey from first touchpoint to conversion.

• Automatically sync data between platforms to avoid manual entry errors.

When these two powerful tools work together, you gain deeper insights into what’s working and what needs optimization in your campaigns.

Method 1: Connecting Google Analytics to HubSpot Using Superjoin

Step-by-Step Guide:

1. Install Superjoin

   • Open Google Sheets, go to the Extensions tab, and select Add-ons > Get add-ons.

   • Search for Superjoin in the Google Workspace Marketplace. Install it and grant the necessary permissions.

   • Launch Superjoin by going to Extensions > Superjoin > Launch.

     
     

2. Connect and Import Data from Google Analytics

   • Open the Superjoin sidebar, click on Sources and select Google Analytics.

   • Authenticate your Google Analytics account.

   • Select the metrics you need, such as Sessions, Page Views, or Conversions, and configure any filters.

   • Import the data into Google Sheets using Superjoin.

     
     

3. Export Data to HubSpot

   • In the Superjoin sidebar, navigate to sources, choose Hubspot as your source — click Export

   • Choose the sheet and header row containing the data to export.

   • Select the HubSpot Object (e.g., Contacts, Deals) and the type of action: Update, Insert or Delete.

   • Map the Google Analytics data fields to corresponding HubSpot fields for seamless data flow.

Benefits of Using Superjoin for Google Analytics-HubSpot Integration

Using Superjoin to integrate Google Analytics with HubSpot comes with several advantages:

• Flexible Data Sync: You can sync exactly the data you need from Google Analytics to HubSpot.

• Custom Mapping: Superjoin’s auto-map feature makes it easy, but you can manually map fields as well.

• Seamless Data Flow: Superjoin ensures that your data moves smoothly without manual intervention.

• No Coding Required: The integration process is straightforward, even for non-technical users.

• Real-Time Data Updates: Superjoin keeps your HubSpot CRM updated with the latest analytics insights.

Method 2: Native HubSpot-Google Analytics Integration

HubSpot natively integrates with Google Analytics, offering an easy way to view your website traffic data alongside your HubSpot reports.

Step-by-Step Guide:

1. Access the Tracking Settings in HubSpot

   • Go to your HubSpot dashboard, click the Settings icon, and navigate to Tracking & Analytics under the Reports tab.

     
     

     

     
     

2. Enable Google Analytics Integration

   • Scroll down to the Integrations section and toggle on the Google Analytics integration option.

     
     

3. Add Google Analytics Tracking Code

• In HubSpot’s settings, enter your Google Analytics tracking ID (UA or GA4).

• HubSpot will now send website event data to Google Analytics automatically.

  
  

3. Monitor Analytics Data in HubSpot

   • You can view your Google Analytics data directly in HubSpot reports, alongside other HubSpot performance metrics like form submissions or traffic sources.

     
     

Pros:

• Easy Setup: Simple integration within HubSpot’s interface.

• No Third-Party Tools Required: HubSpot handles the integration natively.

• Combined Reporting: Google Analytics data is available directly within HubSpot’s reporting tools.

Cons:

• Limited Customization: No ability to filter or customize data sent to Google Analytics.

• Basic Data Sync: Data is primarily focused on traffic, lacking the depth of campaign-level insights.

• Real-Time Tracking Delays: Data sync may have minor delays.

Method 3: Connecting Google Analytics to HubSpot via Zapier

Zapier offers another way to connect Google Analytics to HubSpot, with more customization options.

Step-by-Step Guide:

1. Create a Zapier Account

   • Sign up at Zapier.com if you don’t have an account already, and log in to your dashboard.

1. Create a New Zap

   • Click Create Zap and search for Google Analytics as the trigger app.

     
     

     

     
     

3. Set Up Trigger in Google Analytics

   • Select a trigger event, like New Goal Completion, which will activate the Zap when a specific goal is reached in Google Analytics.

     
     

4. Set the Action in HubSpot

• Choose HubSpot as the action app and select an event, such as Create or Update Contact.

• Map the Google Analytics data to the appropriate HubSpot fields (e.g., lead details, goal completion).

  
  

5. Test and Activate the Zap

• Test the workflow to make sure the data transfer works as expected. Once successful, turn on the Zap.

  
  

Pros:

• Custom Automations: Highly flexible and customizable.

• No Coding Needed: Easy setup without the need for programming skills.

• Multiple Integration Options: You can connect Google Analytics with multiple tools, not just HubSpot.

Cons:

• Syncing Delays: Data may not sync in real-time, leading to slight delays.

• Zapier Costs: Pricing can increase with more complex workflows and higher usage.

• Dependency on Zapier: The workflow relies on Zapier’s service stability.

Conclusion

Integrating Google Analytics with HubSpot offers a holistic view of your website’s performance, marketing efforts, and customer interactions. By integrating these platforms using Superjoin, you can:

• Enhance Marketing Strategies: Access a full view of website visitors and campaign performance.

• Automate Data Sync: Reduce manual effort and streamline reporting.

• Optimize Campaign Performance: Track key metrics and make data-driven decisions that improve your ROI.

Get started today and see how connecting Google Analytics with HubSpot can transform your marketing efforts.