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Formula
Attrition = (Customers at Start of Period - Customers at End of Period) / Customers at Start of Period * 100
Know your metric
Importance of
Customer Attrition Rate
Customer Loss Tracking
Provides a clear measure of customer losses over time.
Service Improvement Tool
Highlights areas where customer service can be improved.
Retention Strategy Development
Necessary for developing effective retention strategies.
Drawbacks of
Customer Attrition Rate
Does Not Reflect Growth
Focuses on losses, not accounting for new customer gains.
Can Be Misinterpreted
High attrition may not always reflect poor service.
Seasonal Variations
Attrition rates can vary with seasonal changes in the market.
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