Know your metric
Importance of
Lead Close Rate
Sales Efficiency
Measures how effectively leads are converted into sales.
Process Optimization
Helps identify areas for process improvement in sales.
Performance Metric
Acts as a key performance metric for sales teams.
Drawbacks of
Lead Close Rate
Overlooks Lead Quality
High rates could be due to low-quality, easy sales.
Pressure on Teams
Can pressure sales teams to prioritize quantity over quality.
Does Not Reflect Profitability
Does not indicate the profitability or size of deals closed.
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