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Formula
LVR = (Number of Qualified Leads this Month - Number of Qualified Leads Last Month) / Number of Qualified Leads Last Month * 100
Know your metric
Importance of
Lead Velocity Rate
Sales Pipeline Growth
Indicates the health and growth of the sales pipeline.
Predictive of Future Sales
Helps forecast future sales based on lead growth.
Marketing Effectiveness
Reflects the effectiveness of marketing efforts in generating leads.
Drawbacks of
Lead Velocity Rate
Does Not Measure Quality
Focuses on quantity, not quality of leads.
Volatility
Can fluctuate significantly month-to-month.
Limited Scope
Does not account for the conversion rate of these leads.
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