Formula
Customer Satisfaction Score (CSAT) = (Number of Satisfied Customers / Total Surveyed Customers) * 100
Know your metric
Importance of
Customer Satisfaction Score (CSAT)
Essential for measuring immediate customer feelings towards a product or service, often used as a service benchmark.
Immediate Feedback
Provides quick insights into customer satisfaction.
Easy to Measure
Simple and straightforward to calculate.
Direct Responses
Directly derived from customer responses, ensuring relevance.
Drawbacks of
Customer Satisfaction Score (CSAT)
Short-term measures, might not reflect long-term satisfaction.
Not Comprehensive
Doesn’t capture detailed insights into dissatisfaction.
Response Bias
Highly dependent on the mood of respondents.
Limited Predictive Power
May not accurately predict future behaviors or loyalty.
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