🎉
StackIt is now Superjoin.ai
Read More
Formula
MoM Growth = ((Current Month Value - Previous Month Value) / Previous Month Value) * 100
Know your metric
Importance of
MoM Growth
Immediate Performance Insight
Month-over-month growth provides a quick snapshot of recent performance, allowing businesses to see if new strategies or market conditions are positively impacting their results.
Short-Term Trends Identification
This metric helps identify short-term trends or seasonality in sales or revenue, enabling more responsive decision-making.
Motivational Tool
Seeing consistent month-over-month growth can motivate a team, reinforcing the effectiveness of their efforts and strategies.
Drawbacks of
MoM Growth
Volatility
Month-over-month growth can be highly volatile, especially in businesses with fluctuating sales cycles, leading to potentially misleading conclusions.
Short-Term Focus
Focusing heavily on month-over-month growth can lead businesses to prioritize short-term gains over long-term stability and growth.
Context Limitations
This metric alone doesn't provide context for why changes occurred, requiring further analysis to understand the underlying causes.
Related Blogs
Related Templates
Try it now