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Formula
Organic Traffic Growth = (Current Period Traffic - Previous Period Traffic) / Previous Period Traffic * 100
Know your metric
Importance of
Organic Traffic Growth
SEO Success Indicator
Organic traffic growth is a key indicator of SEO success, showing how well a site is performing in search engine rankings without the influence of paid advertising.
Sustainable Traffic Source
Growing organic traffic is considered a sustainable long-term source of website visitors, reducing reliance on paid marketing channels.
User Trust and Credibility
Websites with strong organic traffic are often viewed as more credible and trustworthy by users, which can enhance brand reputation and customer loyalty.
Drawbacks of
Organic Traffic Growth
Time-Intensive
Achieving growth in organic traffic often requires significant time and effort in SEO and content strategies, with results that can be slow to materialize.
Vulnerable to Algorithm Changes
Organic traffic is highly susceptible to changes in search engine algorithms, which can dramatically affect traffic levels overnight.
Resource-Intensive
Sustaining and growing organic traffic requires continuous investment in content creation, website optimization, and monitoring of SEO trends, which can be resource-intensive.
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