Crowdcube's Data Automation Success with Superjoin | Case Study

Company Overview

CrowdCube is a leading platform that helps startups and scale-ups raise capital through community and retail investors. With a team of 70 professionals and a dedicated BI team, CrowdCube is committed to providing its clients with actionable insights and transparent campaign performance metrics.

Business Challenges

Before adopting Superjoin, Crowdcube, with a small data team of two, was facing challenges with reporting:

1. Difficult to Access Data: Their data, which was stored in Redshift was hard for non-technical teams to access or use.

   
   

2. Manual Work: Creating reports involved running queries in Redshift, copying the data, and pasting it into Google Sheets.

   
   

3. Time-Consuming Process: The manual steps took a lot of time and effort.

   
   

4. Delayed Reports: Reports were only ready weekly and shared with senior leadership on Mondays.

   
   

5. Slow Decisions: Without real-time reports, the finance team struggled to make quick decisions, especially during important financial tasks.

How Superjoin solved these Challenges

Crowdcube turned to Superjoin to streamline their reporting process. The data was already in Google Sheets, Superjoin with it's Redshift integration allowed them to automate the data extraction from Redshift directly into their existing reports.

This automation with Superjoin enabled them to set up schedules for data to refresh daily, providing real-time insights to various teams, including marketing, campaign managers, the sales team, and senior leadership.

“Before Superjoin, we spent hours every week pulling data manually. Now, everything updates automatically. It’s saved us 3-4 hours a week and lets us focus on strategic tasks instead of just reporting.”

— Alistair Kinder, BI Analyst, Crowdcube

Implementation

Alistair Kinder, a BI analyst at Crowdcube, said that implementing Superjoin was straightforward. They could set up queries within Superjoin and schedule them to run automatically, eliminating the need for manual data extraction and manipulation.

This automation was particularly beneficial for tracking key performance indicators (KPIs) which were earlier only tracked weekly, but with Superjoin they are now fully automated and are tracked daily.

The Impact

“What I love most about Superjoin is the time it’s saved us and the impact it’s had across the organization. Before, we were bogged down with manual reporting, and decisions were delayed because reports were only ready weekly. Now, our data is updated daily, and teams can track sales and pipeline activity in real time. On top of that, the support has been outstanding, we get responses in minutes, and any issues are resolved quickly.”

— Alistair Kinder, BI Analyst, Crowdcube

With the help of Superjoin, Crowdcube was able to:

1. Save Time: Superjoin significantly reduced the time spent on reporting, allowing the data team to focus on more strategic tasks.

   
   

2. Get Real-time Insights: The automation provided by Superjoin enabled Crowdcube to access real-time data, facilitating quicker decision-making, especially for campaign managers who could now track campaign performance throughout the week.

   
   

3. Democratize Data: Superjoin made data more accessible to the wider team, empowering different departments with the information they needed without relying solely on the data team.

   
   

4. Smoothed out process with Improved Efficiency: The streamlined reporting process eliminated manual querying and copy-pasting, reducing errors and improving overall efficiency.

   
   

5. Exceptional Support: Crowdcube appreciated the outstanding support from the Superjoin team, which ensured a smooth user experience.

Future Plans

Crowdcube plans to leverage Superjoin further by integrating it with HubSpot, their newly adopted CRM system. They aim to use Superjoin to pull data directly from HubSpot, mass updating a lot of deals, further enhancing their real-time reporting capabilities and gaining insights into sales activity, contract signings, and deal pipelines.

Conclusion

Superjoin has transformed Crowdcube's reporting process, allowing them to move from manual, time-consuming methods to automated, real-time data analysis. This shift has helped their teams with improved decision-making, and freed up valuable time for strategic initiatives.

Their positive experience with Superjoin, particularly the ease of use and responsive customer support, has led them to consider expanding its use with Superjoin's HubSpot integration.

Discover how Superjoin can streamline your reporting processes and improve data handling. Try out Superjoin today on your own to automate your reporting workflows.