How Sales team at CallHippo saves 10+ hours per week using Superjoin? | Case Study

Introduction 

Founded in 2017, CallHippo is a cloud-based phone system trusted by over 5,000 businesses worldwide. Offering features like power dialing, call analytics, and smart routing, CallHippo provides local and toll-free numbers across 50+ countries. However, fragmented customer data across multiple platforms created inefficiencies, hindering productivity and decision-making.

To address these challenges, CallHippo partnered with Superjoin. This case study explores how Superjoin helped CallHippo centralize data, automate workflows, and achieve 10+ hours of weekly time savings leading to better customer retention and sales efficiency.

The Challenge

CallHippo’s customer data was dispersed across three key platforms:

1. Chargebee: Payment and revenue data

2. HubSpot: Sales and marketing data

3. LiveAgent: Customer service and support data

Different teams were using different tools that lead to fragmentation of customer data. They had customer's payment details in Chargebee, sales and marketing data in HubSpot, and customer service data in LiveAgent.

Even though some of these platforms offer native integration with HubSpot CRM, the data was either incomplete or not flowing as per the needs of the sales team leading to inefficiencies.

This case study explores how CallHippo leveraged Superjoin to overcome challenges associated with fragmented data, manual reporting, and limited cross-departmental visibility.

We’ll meticulously analyze the use cases, implementation details, and tangible results CallHippo achieved by partnering with Superjoin.

1. Automated Sales Reporting: From Manual Work to Real-Time Insights

Problem

Sales operations teams at CallHippo spent 8-10 hours per week manually gathering payment and revenue data from Chargebee and Sales and Marketing data from HubSpot to compile reports. The process involved data extraction, cleaning, and formatting, which was not only tedious but also prone to errors.

As a result, leadership teams often faced delays in accessing crucial sales metrics, impacting strategic planning and decision-making. Additionally, inconsistencies in reporting due to human errors made it difficult to track performance accurately, leading to inefficiencies in sales operations.

Solution

Superjoin automated the integration of Chargebee and HubSpot data into Google Sheets, ensuring that reports were updated daily. This eliminated the need for manual data pulls and allowed sales teams to instantly access performance metrics.

Superjoin’s custom dashboarding capabilities enabled CallHippo’s leadership to track key KPIs such as deal closures, pipeline health, and revenue forecasts without waiting for end-of-week reports. The automation also improved data accuracy, providing reliable insights for better decision-making.

Impact

1. 10+ hours saved weekly by eliminating manual reporting.

2. Instant access to key sales metrics, improving agility in decision-making.

3. Faster data-driven decisions, boosting overall sales performance.

4. Increased sales productivity, allowing teams to focus on revenue-generating activities instead of compiling reports.

   
   

2. Enhanced Sales-Support Collaboration During the 90-Day Clawback Period

Problem

Account Executives (AEs) at CallHippo struggled during the critical 90-day clawback period, where customer issues and cancellations peaked. The sales team lacked visibility into ongoing support tickets, making it impossible to address customer concerns proactively. When technical or service issues arose, only the support team was aware, leading to missed opportunities for sales to step in and strengthen customer relationships. This disconnect caused delayed responses, increased churn, and revenue loss. Bridging this gap was essential for delivering better customer experiences and protecting revenue growth.

Solution

Superjoin integrated LiveAgent data into HubSpot, enabling automated real-time synchronization between support and sales teams. Furthermore, automated Slack notifications were set up to immediately alert AEs whenever a high-priority ticket was raised by one of their customers. This ensured that AEs could intervene swiftly, reach out to customers, and collaborate with the support team to address issues before they escalated.

Impact

1. Proactive customer engagement, ensuring issues were resolved before escalating.

2. 15% reduction in churn during the clawback period due to faster issue resolution.

3. Revenue protection through early intervention and proactive customer support.

4. Stronger sales-support alignment, fostering a more collaborative work environment.

3. Advanced HubSpot Reporting & Data Consolidation

Problem

CallHippo’s leadership struggled with HubSpot’s reporting limitations, particularly its inability to combine data across multiple objects such as contacts, deals, and companies. Without a consolidated data view, teams found it challenging to analyze customer lifetime value (CLV), conversion rates, and sales cycle lengths comprehensively. The lack of holistic insights hindered data-driven decision-making and business growth.

Solution

Superjoin addressed this challenge by extracting and combining HubSpot data from multiple standard and custom objects into a single Google Sheet, allowing for custom reports and advanced analytics. This enabled teams to break free from HubSpot’s restrictive reporting structure and create more granular, data-driven insights. Custom dashboards tailored to CallHippo’s key performance indicators (KPIs) provided real-time visibility into business trends, helping leadership make informed strategic decisions.

Impact

1. 360-degree business insights, combining customer, sales, and revenue data.

2. Greater data transparency with key metrics like customer lifetime value (CLV), conversion rates, and sales cycle length.

3. 20% increase in sales efficiency due to better data-driven strategies.

4. Custom dashboards to monitor KPIs, improving accountability and performance tracking.

“Superjoin has transformed our reporting process, saving us over 10 hours a week. Team leaders can now make quicker decisions with real-time visibility into key sales and customer success metrics—without manual data pulls.”

- Shaily Aditya, AVP Sales, CallHippo

Key Benefits of Superjoin for CallHippo

1. Ease of Use: No technical expertise required—quick and intuitive setup.

2. Centralized Data: All critical business data in one place for better decision-making.

3. Reliable and Accurate: Automated, error-free data integration.

4. Exceptional Support: Responsive customer service ensuring a smooth transition.

Conclusion: A Data-Driven Future for CallHippo

"The platform is incredibly reliable, with accurate data and exceptional support from the Superjoin team. They’ve been responsive and helpful from day one.”

— Shaily Aditya, AVP Sales, CallHippo

By implementing Superjoin, CallHippo successfully eliminated data silos, automated reporting, and enhanced cross-departmental collaboration. The result? 10+ hours saved weekly, improved decision-making, and stronger customer retention.

CallHippo’s transformation demonstrates the power of real-time insights and workflow automation in optimizing operations. With Superjoin, CallHippo is now well-positioned to scale and continue serving its 5,000+ global customers efficiently.