Glossary
Glossary
CAC:LTV Ratio
Glossary
CAC:LTV Ratio
Definition
Compares the cost of acquiring a customer (CAC) to the lifetime value of that customer (LTV). A higher ratio indicates that customers generate more revenue over their lifetime than it costs to acquire them, suggesting a healthy return on marketing investments.
Related Calculator
Related Blog
Try it now
Gathering all your data has never been simpler.
Automatic Data Pulls
Automatic Data Pulls
Set Alerts
Set Alerts
Visual Data Preview
Visual Data Preview
Try it now