Glossary
Glossary
Glossary
Customer Retention Rate
Customer Retention Rate
Definition
The percentage of customers who continue to do business with a company over a given period. It is calculated by dividing the number of retained customers by the total number of customers at the start of the period, then multiplying by 100. High retention rates indicate customer satisfaction and loyalty.
The percentage of customers who continue to do business with a company over a given period. It is calculated by dividing the number of retained customers by the total number of customers at the start of the period, then multiplying by 100. High retention rates indicate customer satisfaction and loyalty.
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