Glossary
Glossary
Glossary
Lead-to-Customer Rate
Lead-to-Customer Rate
Definition
The percentage of leads that convert into paying customers. It is calculated by dividing the number of new customers by the number of leads and multiplying by 100. This metric helps businesses understand the effectiveness of their sales and marketing efforts in converting prospects into customers.
The percentage of leads that convert into paying customers. It is calculated by dividing the number of new customers by the number of leads and multiplying by 100. This metric helps businesses understand the effectiveness of their sales and marketing efforts in converting prospects into customers.
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