MRR Churn

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RevOps Glossary

MRR Churn

Definition

MRR Churn refers to the monthly recurring revenue lost due to customer cancellations or downgrades. It is calculated by dividing the revenue lost from churned customers by the total MRR at the beginning of the month. A low MRR churn rate indicates good customer retention, which is crucial for the stability and growth of subscription-based businesses