Glossary
Glossary
Glossary
Net Negative Churn
Net Negative Churn
Definition
Occurs when the expansion revenue from existing customers (upgrades, cross-sells, etc.) exceeds the revenue lost from customer cancellations or downgrades in a given period. This indicates that a company is effectively growing its revenue from its current customer base despite losing some customers.
Occurs when the expansion revenue from existing customers (upgrades, cross-sells, etc.) exceeds the revenue lost from customer cancellations or downgrades in a given period. This indicates that a company is effectively growing its revenue from its current customer base despite losing some customers.
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