Glossary

Glossary

Glossary

Net Revenue Retention

Net Revenue Retention

Net Revenue Retention

Definition

Measures the percentage of revenue retained from existing customers over a period, including upgrades, downgrades, and churn. It is calculated by dividing the retained revenue by the total revenue at the start of the period. High net revenue retention indicates effective customer retention and expansion strategies.

Measures the percentage of revenue retained from existing customers over a period, including upgrades, downgrades, and churn. It is calculated by dividing the retained revenue by the total revenue at the start of the period. High net revenue retention indicates effective customer retention and expansion strategies.

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