Glossary
Glossary
Glossary
Product Qualified Leads (PQL) Rate
Product Qualified Leads (PQL) Rate
Definition
The percentage of leads who have used a product and shown interest or intent to become paying customers. It is calculated by dividing the number of PQLs by the total number of leads, then multiplying by 100. This metric is crucial for identifying high-quality leads who are more likely to convert.
The percentage of leads who have used a product and shown interest or intent to become paying customers. It is calculated by dividing the number of PQLs by the total number of leads, then multiplying by 100. This metric is crucial for identifying high-quality leads who are more likely to convert.
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