Glossary
Glossary
Glossary
Trial-to-Customer Conversion Rate
Trial-to-Customer Conversion Rate
Definition
The percentage of users who convert from a free trial to a paying customer. It is calculated by dividing the number of trial users who become paying customers by the total number of trial users, then multiplying by 100. This metric helps assess the effectiveness of the trial process in driving sales.
The percentage of users who convert from a free trial to a paying customer. It is calculated by dividing the number of trial users who become paying customers by the total number of trial users, then multiplying by 100. This metric helps assess the effectiveness of the trial process in driving sales.
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