Glossary
Glossary
Glossary
Add to Cart Rate
Add to Cart Rate
Definition
The percentage of visitors who add items to their shopping cart out of the total number of visitors. It is calculated by dividing the number of users who added items to the cart by the total number of visitors. This metric helps businesses understand how effectively their website encourages product consideration.
The percentage of visitors who add items to their shopping cart out of the total number of visitors. It is calculated by dividing the number of users who added items to the cart by the total number of visitors. This metric helps businesses understand how effectively their website encourages product consideration.
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