Glossary

Glossary

Glossary

Bounce Rate

Bounce Rate

Definition

The percentage of visitors who navigate away from a website after viewing only one page. It is calculated by dividing the number of single-page visits by the total number of visits, then multiplying by 100. A high bounce rate may indicate that the website content is not engaging or relevant to visitors.

The percentage of visitors who navigate away from a website after viewing only one page. It is calculated by dividing the number of single-page visits by the total number of visits, then multiplying by 100. A high bounce rate may indicate that the website content is not engaging or relevant to visitors.

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