Glossary

Glossary

Glossary

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Definition

The cost associated in convincing a customer to buy a product/service, essential for evaluating how much value customers bring over their lifetime.

The cost associated in convincing a customer to buy a product/service, essential for evaluating how much value customers bring over their lifetime.

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Gathering all your data has never been simpler.

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