Glossary
Glossary
Glossary
Email Open Rate
Email Open Rate
Definition
The percentage of recipients who open an email out of the total number of emails delivered. It is calculated by dividing the number of opened emails by the total number of delivered emails, then multiplying by 100. This metric helps businesses understand the effectiveness of their email subject lines and sender reputation.
The percentage of recipients who open an email out of the total number of emails delivered. It is calculated by dividing the number of opened emails by the total number of delivered emails, then multiplying by 100. This metric helps businesses understand the effectiveness of their email subject lines and sender reputation.
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