Glossary
Glossary
Glossary
Market Penetration Rate
Market Penetration Rate
Definition
Measures the extent to which a product or service is used by customers in a particular market compared to the total potential market for that product or service. It is calculated by dividing the number of customers using the product by the total potential market size, then multiplying by 100.
Measures the extent to which a product or service is used by customers in a particular market compared to the total potential market for that product or service. It is calculated by dividing the number of customers using the product by the total potential market size, then multiplying by 100.
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