Glossary
Glossary
Glossary
Marketing Qualified Leads (MQL) Rate
Marketing Qualified Leads (MQL) Rate
Definition
The percentage of leads who meet specific criteria indicating they are more likely to become customers. It is calculated by dividing the number of MQLs by the total number of leads, then multiplying by 100. This metric helps marketing teams focus on leads with the highest potential for conversion.
The percentage of leads who meet specific criteria indicating they are more likely to become customers. It is calculated by dividing the number of MQLs by the total number of leads, then multiplying by 100. This metric helps marketing teams focus on leads with the highest potential for conversion.
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