Glossary
Glossary
Glossary
Share of Voice
Share of Voice
Definition
The percentage of total market advertising a brand receives relative to its competitors. It is calculated by dividing the brand's advertising spend by total market advertising spend, then multiplying by 100. A higher share indicates stronger market presence.
The percentage of total market advertising a brand receives relative to its competitors. It is calculated by dividing the brand's advertising spend by total market advertising spend, then multiplying by 100. A higher share indicates stronger market presence.
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