Glossary
Glossary
Glossary
Social Media Engagement Rate
Social Media Engagement Rate
Definition
Measures the level of interaction (likes, comments, shares, etc.) that content receives on social media platforms relative to the number of followers or impressions. It is calculated by dividing the total engagement by the total number of followers or impressions, then multiplying by 100. This metric helps businesses gauge how well their content is resonating with their audience.
Measures the level of interaction (likes, comments, shares, etc.) that content receives on social media platforms relative to the number of followers or impressions. It is calculated by dividing the total engagement by the total number of followers or impressions, then multiplying by 100. This metric helps businesses gauge how well their content is resonating with their audience.
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